Independent since 2018

Better Life Entertainment.

A Nigerian music company, owned by the artist who founded it.

David Abinye Jumbo, who records as Mr 2Kay.

Born 11 February 1988 in Port Harcourt, Rivers State. His family moved to Bonny Island, in Rivers State, where he grew up. He drew portraits before he made music.

His music career began in Port Harcourt. From 2011 until 2018 his work was released under Grafton: the breakout single “Waterside Boy” (21 August 2011); the international breakout “Bubugaga” (8 October 2012), with a video shot in London and directed by Nosa Igbinedion; the albums Waterside Boy (2012) and Elevated (2018); the EP Count It All Joy (February 2016); and singles that include “Bad Girl Special” with Patoranking (the remix, with Cynthia Morgan and Seyi Shay, was nominated for Best Reggae/Dancehall Single at The Headies in 2015) and “Banging” (2018, with Reekado Banks).

Videos across the run were directed by Clarence Peters, Adasa Cookey and Nosa Igbinedion.

In 2018 he left Grafton and started Better Life Entertainment as his own imprint. The album Concentrate followed in December 2019, the first release under it.

An artist who had been through the major-label system, building the structure he wanted instead of asking for it.

Better Life Entertainment manages recording artists. Currently: Chella.

Under management

Chella

Independent Nigerian artist; his records are his own releases, not the label’s. “Nyash Na Nyash”, released in April 2024, broke him on TikTok. The remix featured Young Jonn.

Apple Music named him its Up Next artist in Nigeria in October 2024. His debut EP, Tears of a Mad Man, came out that same month.

“My Darling”, released on 26 March 2025, became the fourth Nigerian song in history to reach number 1 on the Global Shazam chart. It hit number 1 on the Nigeria TurnTable Top 100, reached number 8 on the Billboard US Afrobeats Songs chart, soundtracked over two million TikTok videos, and was the only Nigerian song on TikTok’s 2025 global year-end chart.

  • #1 Global Shazam, “My Darling”
  • #1 Nigeria TurnTable Top 100
  • #8 Billboard US Afrobeats Songs
  • 2M+ TikTok videos soundtracked

Better Life Entertainment was founded in 2018. The earlier work below predates the label.

Released by Better Life Entertainment

  • Concentrate 2019

Earlier work, released under Grafton

  • “Waterside Boy” 2011
  • Waterside Boy 2012
  • “Bubugaga” 2012
  • “Bad Girl Special” (remix) 2015
  • Count It All Joy 2016
  • Elevated 2018
  • “Banging” 2018

Under management, released independently

  • “Nyash Na Nyash” 2024
  • Tears of a Mad Man 2024
  • “My Darling” 2025

The label still works. The company now builds products too.

The products →